The Price Is Right!
Every morning I start off my day by checking the Multiple Listing Service to see what's new and exciting. I see the same old listings on the market day after day at the same old price. Occasionally, I will see a price reduction here and there but they are little $5,000 price reductions. Do these homeowners really think a $5,000 price reduction will bring in a slew of new buyer's that want to buy their home? Some of these listings have been on the market for over a year, get a clue! Literally some of the for sale signs are faded from being out in the sun so long!
But recently we have noticed a new trend, I call it the Price Is Right trend! Seller's are pricing their homes aggressively in order to obtain multiple offers and sell at asking price or over. This does not mean they are under pricing their home, this means they have priced their home right where it needs to be. Forget about that cushion for negotiating, when you over price your home you will inevitably end up selling for less money. The higher the price, the lower the offers. When I see agent comments like "Motivated seller will consider all offers" I think of an over priced listing.
Here are a few things to consider when selling your home:
The true market value of your home is NOT what you have into it, what you need out of it or what it appraised for a couple of years ago when you refinanced. The true market value is what a buyer is willing to pay in todays market! Today, well qualified buyer's are willing to compete and pay top dollar. Would you rather have one lousy low-ball offer or several offers that are asking or above??
Would you like to be a contestant on the Price is Right?? www.ChrisZastrow.com







Chris, thank you for explaining this so well. I have been confused when I notice listing prices that seem to be a great deal (considering this market) thanks for the insight.
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